mindshare in the market is literally making people think about you. obvious paths, be the most:

- loud (reach proof)
- controversial (opinion proof)
- respected (knowledge proof)
- popular (social proof)

a good marketer builds on one pillar heavy, but plays on all the strings.

In today's competitive market, capturing mindshare is key. To stand out, one must excel in being loud, controversial, respected, and popular. A successful marketer knows how to leverage these pillars effectively to create a lasting impact and stay top of mind. It's all about strategic balance and versatility in approach.