Base

Design

* The essence of experimenting. The value of the intangible.

Our collaborative workflow ensures constant communication with the client to focus on expectations and reach to what everyone wants, faster and better. We do this through Sneak Peeks; visual cards where we synthesize the key points we want to share.

This kind of preview, in turn, is part of a larger journey that transcends the mere project at hand or the Sneak Peek in question. It is our own internal journey toward excellence, a technique that we find crucial in our creative process.

Behind each carefully crafted preview is a work effort that usually goes unnoticed.  As Marcin Wichary, Design Director at Figma, says: “Craft and flow don’t have easy metrics, so you have to listen to users a lot, and then process feedback carefully.”

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