Absolutely nothing has changed with my 'why' for building 
ShreddingSassy in web3.

Brand building is evolving. People crave authenticity and being part of a tribe. Through aligned incentives, it's possible to empower passionate communities to massively accelerate brand growth.

I strongly believe user-generated content is becoming the main pillar in brand marketing strategy.

For the first time ever, tokenization lets people own part of the brand culture they love, deepening their connection. This deeper engagement motivates people to actively participate and contribute to the brand's story (UGC).

Double down with tangible incentivization for content creation, and you can create a flywheel of people becoming ambassadors for the brand, driving huuuge authentic growth.

Empowered communities are the future.