Calling all network effect experts -

What are proven strategies to combat multi-tenanting from a company’s perspective?
(In addition to subscriptions and bonuses)

Focusing on NFT marketplaces, I think it’s much tougher to build a network effect in web3 (relative to web2) bc supply can travel much more freely. 

What does the winning version of network effects look like in web3?

Supply can be aggregated across every market and every chain.

Users flow to the most aggregated market if they fear missing something in a fractional market.

Potential end game: multitude of market contracts living in aggregated market and the market doesn't directly monetize

Co-Founder @ TradePort.xyz - every NFT orderbook every chain

Which poses the question... how do you maintain durable nfx in that endgame?