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the edtech revolution is long due
the existing startups that saw a sharp rise in valuations during the pandemic couldn't move a needle and slowly turned their eyes to offline, which wasn't the purpose of edtech to start with
only a few cities, and a few areas in particular cities, attract most aspirants from all over the corners, and that is the core issue that needed to be solved, still needs to be, but the entire playbook that startups tried to fall for with miserably failed
they became entirely dependent on distribution, followed by marketing campaigns, while missed out on fostering trust, followed by word of mouth — they _lacked_ intent
in result, cost structures started trembling, retention wasn't even a discussion when they were back to figuring *cac*, and the industry was again back to where it was for decades
those few cities, and those few areas in particular cities, still have the numbers they always had 2 replies
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