Farcaster

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Without a clear consumer-branded app, it's very hard to grow the number of *consumers*. 

Even L1 blockchains struggle with this -- Ethereum is the exception to the rule, maybe Solana -- Bitcoin wallet adoption never took off (most Bitcoin was bought on CEX) and other L1s really struggle with onboarding.

Increasingly, you're seeing L2s build their own wallet -- World, Uni, Abstract, Blast -- and would expect that trend to continue.

Most consumers—not developers!—don't want to have to navigate the nuances of app vs. protocol. They just want to download the thing their friend told them about and get the primary benefit promised.