Thread: How a Decentralized Advertising Layer Fuels Innovation 🌐💡

A decentralized advertising layer unlocks new possibilities for innovation in the advertising landscape. Here's how it promotes fresh ideas and enhances the user experience:

We’re making advertising open, transparent, and permissionless. 
Co-founded by @koziak.eth

2/ We'll see new and interesting experiments that reward people for their attention once a open layer allows all parties to gather value.

3/ Data Collaboration: Secure data collaboration among stakeholders enables insights sharing while preserving privacy. 
Ex: a developer could build an oracle that becomes the preferred targeting call for users b/c its the best at showing relevant ads and preserving privacy.

4/ Feedback & Iteration: Transparent feedback loops empower advertisers to iterate and improve in real-time. If performance metrics and user insights are extraditable from the blockchain, iteration and innovation will 1000x.

5/ Open Development Ecosystem: Decentralized advertising will foster an open ecosystem for developers to build upon, encouraging innovation. Integration of emerging technologies, addressing industry challenges, and exploring novel use cases drive progress. Just like the OAP :)

These are just some of the ways we envision a more fair advertising ecosystem in the future. 
Come build with us!

1/ Incentivized Engagement: Tokenization and rewards incentivize user attention and interaction with ads. This gamification element encourages active participation, providing valuable feedback and driving innovation in ad content and delivery. 