If you create a public square, all sorts of people and activities will pop-up organically
Either you regulate the market, then the responsibility is on you to maintain & enforce the rules of the square 1/n

Cofounder Shovel.Company
https://notshant.xyz

And you guide the lurkers such that they understand the feed is a self-created and curated entity. There is no editor at the paper, you can pick and choose which pages to read 3/n

Feed needs to be designed keeping the consumer in mind
Platform needs to be built keeping creators in mind 4/n

Or, you let the square self-organise according to the shared values of the participants (the subreddit self-moderation model) 2/n