The Success Syndicate

Success isn’t just about pushing through—it’s also about knowing when to shift gears. 
How do you decide when it’s time to pivot or change direction versus staying the course and pushing through challenges?

There have been several times in my life when I had to completely change directions to get back on my path. Once when I sold my first business, the pizza franchise and began to pursue SEO. A 2nd time when I decided to move 3000 miles from home to start a digital marketing firm in Portland. 

Both decisions turned out for the best—not because they were huge successes, but because they taught me a lot and put my on the path that I’m on now. I don’t know if I can put my finger on how I knew it was time to pivot, but I did. 

So, this seems like a good topic of discussion for the day! Have you ever had to choose between pivoting and persevering? Tell me about it and how it’s shaped who you are today!

I believe that you'll achieve success when you learn to listen to and trust yourself, and aren't afraid to change direction. Here’s my story: I worked at Puma for 11 years — started as a salesperson and grew into a regional manager. They promised me a great future — training in Austria, a move to the European headquarters. But at some point, I realized I was burned out, and even though it all sounded very tempting, it wasn’t my path.

The decision to walk away from stability was really scary. I had a stable career and great opportunities ahead, but the unknown was calling. Still, I chose to start from scratch. I became a fitness trainer and got into photo/video production. Now, I’m successful in this field, I train people, and I also have a big family — five kids. This is my path, and I feel like I’m in the right place. If I hadn’t taken that risk back then, I would’ve had everything… except happiness.

Pic from the opening of the flagship store in St. Petersburg, 2010 😅

creative producer, produce and create photo and video.  A big part of my life is production, training, family and kids :)

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-Find Joy in the ordinary 🫡