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Nazan Kurt
@nkkurt
Traction is a trailing indicator. Defensibility is a leading one.
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Nazan Kurt
@nkkurt
What would I invest in to build defensibility? For consumers: - a trusted brand they can rely on - network effects & deep ecosystem integrations - strategic partnerships that save costs & enhance UX —without compromising brand trust (e.g., avoiding security risks) For platforms: - a strong, recognizable brand - 10x better developer experience (DevEx) - the ability to attract and retain liquidity long-term
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