Joey DeBruin
@joey
The next Bell Labs won't need a cash cow. It'll need a distribution cow. Just published "The New Moonshots" on why AI means innovation hubs will come from lean teams with great distribution, not deep pockets. Unlike cash, which gets spent, distribution compounds. Also included: - why having a lot of excess cash might actually be a hindrance - my prediction on the market demand for "internal indiehackers" https://www.flyingpenguins.io/p/the-new-moonshots
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nintynick.eth
@nintynick.eth
great write up! thanks for sharing > There’s no AI for distribution do you think new AI agents like Terminal / Eliza / Zerebro are prototypes of AI for distribution?
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Joey DeBruin
@joey
Yea I think in the near term they may be sort of an arbitrage where you can get distribution quickly by using them as a user. In the longer term they are more so exactly what I’m describing — products that will win if they have existing distribution, aimed at growing distribution even further for the people that create them. How do you see it?
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nintynick.eth
@nintynick.eth
I think they are already proving out the concept for distribution: - always-on brand account, constantly publishing - embodies the full knowledge of a product/ecosystem (start with docs, add community sentiments, testimonials, etc) - allows The Algorithm to curate what people like - improves over time
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Joey DeBruin
@joey
yeah for sure! I just think that if that ends up being a good route to drive distribution it'll get arbitraged away very quickly. so i think the game will be to continue finding novel products that drive distribution like that, and my point in the article was just that people with existing distribution will have an advantage there
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