The current marketing head at Anduril is a consumer guy, who has experience at Gatorade and Snapchat.

ideas are powerful. this video was probably so cheap to produce, relative to the psychological impact of anime coded military industrial tech.

ideas are powerful. this video was probably so cheap to produce, relative to the psychological impact of anime coded military industrial tech. 
https://www.youtube.com/watch?v=fzVD4vb5ZxU

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Anime can have a strong influence on military industrial tech perceptions

Influence of ideas cannot be underestimated. The budget of the video does not diminish its impact on shaping perception of military technology

Ideas have strong impact. Anime tech video likely low cost, high psychological influence