sci fi story: 
a para-pharmaceutical company in a minimally regulated territory develops a superpill; several pre-print papers by respected scientists circulate indicating that the pill increases focus, work aptitude, sex drive, and muscle mass. tech workers begin illegally importing the pills...

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companies planted false reports online fomenting fear and skepticism to slow the spread of the wonder drug to give them time to develop and perform clinical trials on a patentable variant. Allusions are drawn to the MPAA spreading fake movie torrents in the 2000s...

Emboldened by their own n=1, online community corroboration, and whispers that the big pharma is pressuring the president to make the FDA take more aggressive action, a pro-superpill movement forms around individual's right to achieve greatness through medicine. Calls for state rights, for exit, network states resound.

Demonstrations are organized in the Arena,SF. "Pillbros," originally used as a diminutive slur on a cable news broadcast by a former doctor and Yale Med School Professor Emeritus in a moment of frustration, becomes a banner they rally under, defiantly.

Someone – no one is ever able to figure out who – throws an Epson printer from the 3rd floor of an abandoned WeWork onto the hood of an unoccupied Model S Plaid. A gunshot is heard in the distance. On twitter people say a band of Dropbox QA engineers confront a band of thieves as they leave a nearby Walgreens.

The superpill forums are scared, then disgusted, then furious. It's our right to improve our station in life, they rage. Around the world, users of the superpill emerge from their houses, improvised weapons in hand. Crowbars and bats and chains. They meet and travel to the nearest political seats of power...

and they begin to trend under various names on health forums. Body mod biologists post analyses of the pills' active ingredients, but their reports contradict one another. Rumors spread online that the analysts were not testing the formulation, and some may have fake/alternative ingredients. Skeptics claim pharma...