Gm! We are often asked about what NFT data is, and why it's even important.

Here is a rundown on everything you need to know 🧵

We enable creators, artists, and developers to store NFT data on decentralized networks easily for free (powered by IPFS and Filecoin): https://nft.storage

2/  The digital content is the soul behind an NFT's unique value. Protecting NFT data is crucial because it ensures the longevity and integrity of digital assets. Without secure storage, your NFT could lose its visual and turn blank.

3/ NFT.Storage tackles this by offering decentralized, verifiable storage on 
@IPFS and @Filecoin. It means your NFT's data isn't just stored securely but is also replicated across a global network.

4/ Currently, NFTs generally point to off-chain data because of technological constraints for writing data on-chain (it’s expensive to write an entire image onto a blockchain). 

Ideally, this pointer is an IPFS URL, which is a unique identifier for a piece of data, universally compatible with any storage layer.

5/ Once it’s in an NFT, it’s an immutable reference to the content itself, and the content associated with the NFT can’t be changed or rugged by anybody.

6/ With Filecoin's decentralized storage network, NFT.Storage ensures your data isn't just stored but is verifiably kept safe over time.

7/ One of our aims is to make NFTs available and verifably stored, safeguarding digital heritage for future generations. With NFT.Storage, your digital treasures are in safe hands🔒

1/ NFT data encompasses all the digital content linked to an NFT (The artwork). NFT data encompasses all of the digital content linked to an NFT. 

One of the biggest misconceptions is that an NFT’s data is stored in the same place as the token itself. However for most NFTs, this is far from the truth 👇