The golden arches are getting a pastel makeover for the holiday season.

Fast food giant McDonald’s and Web3-native brand Doodles revealed a collaboration Thursday, featuring custom cups that showcase the Ethereum NFT collection’s colorful, hand drawn style. On top of that, customers can unlock digital collectibles and content, as well as access co-branded physical merchandise.

Dubbed the “GM Spread Joy” campaign, the marketing initiative is being billed as an immersive experience that pays homage to the Crypto Twitter mantra. Available to customers in the U.S., the promotion can be accessed at participating stores among McDonald’s 13,500 restaurants.