The Story of McDonald's NFT collection 

1. Releasing the First collection 
In August 2021, McDonald's announced its entry into the NFT (non-fungible token) world by teasing the release of its first-ever NFT collection.

2. The Specific Collection Features
The fast-food giant revealed that it would be launching a series of NFTs to celebrate the 40th anniversary of its iconic Happy Meal. The NFT collection would feature digital artwork inspired by the most popular toys from the Happy Meal over the years.

3. Collaboration with Artist’s and Creators 
McDonald's collaborated with renowned artists and creators to develop the digital artwork for the NFT collection, adding a unique and artistic touch to the project.

4. The official Date of Launch 
The NFT collection was officially launched on November 1, 2021, and included 10 different NFTs, each representing a classic Happy Meal toy. The NFTs were auctioned off on a dedicated platform, allowing fans and collectors to bid on these unique digital assets.