Founders

stop listening to users.

observe them, instead.

people either give answers they think are expected, cant accurately remember what they’ve done in the past, or under/overestimate what they’ll do in the future.

See this mistake over and over again where new founders show their prototype or product and ask users “do you want it?”

You need to focus on actions vs words.

Problem validation is the key, not solution validation. Understand it’s a problem worth solving before you build anything to save time and $$$.