Psstt ‼️

It's not about how much money you throw, it's where you're throwing it 👀

Running ads, with generic & poorly written copy is a recipe for low (if not zero) conversion rate.

Here's 3 things I would change (from a web3 marketer who've ran >8 figures of ad spend) 🧵

Driving real user growth for consumer crypto projects 📈

1️⃣ Your hook- 'Ready to change the future of blockchain?' C'mon even GPT can do better. 

First sentences should do 1 thing; trigger emotional response, here's 3 ways you can do that:
- Relatability
- Trigger pain points
- Suspense

i.e: What would you build with $50k?

3️⃣ CTA- self explanatory

- Swap out your generic & saturated hashtags for a compelling CTA; 'Get paid to build your idea'
- Use niche hashtags within the copy structure itself; hackathon (already mentioned in the copy)

2️⃣ Substance- copy is a conversation between 2 people, you and your user, when you speak to everyone- then you speak to no one. Get specific and use your target users' lingo.

- How
- Why
- What

i.e: How do you help builders build more efficient DApps?