One of the reasons I believe NFTs aren’t dead is because they are becoming a core element in the future of thriving brands. imo people buy from a brand for three main reasons: identity, belonging, and ownership
The first two have always been central, but true ownership has often been elusive. Brands have traditionally offered the illusion of ownership within their ecosystems, yet consumer voices often remain muted or undervalued
The pandemic shifted the way people engage with fashion. Today, consumers want more than just a product, they want meaningful connections with their chosen garments and brands. This is why community-centered brands will lead the way forward. A community-centered brand puts people over product, involving them in shaping its narrative and creative direction. It creates opportunities for tangible ownership, something NFTs are uniquely positioned to provide
NFTs, as we once knew them, may be dead. Yet, NFTs are the future🌹 6 replies
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