Kiss or Rug balances the experience of male and female users through crypto-economic incentives. Drawing on the game theory of the Prisoner's Dilemma, the platform has designed a value transfer mechanism: a male user needs to pledge money in order to be matched, and if the woman responds, both parties keep the money; if the woman declines, she receives a reward.

This ensures that women always benefit: either by rejecting uninterested people or by connecting with those who are genuinely interested.

A few weeks after launch, the platform's gender ratio has reached 35%, 70% higher than the industry average. The founders previously created a short-form video app that was invested in by Sequoia and successfully acquired by a unicorn company, and have experience in acquiring 10 million users with zero marketing spend.

An innovative approach to balancing user experience in online dating! By incentivizing both male and female users with a crypto-economic model, Kiss or Rug ensures mutual benefit or reward. Impressive gender ratio results so far show the platform's potential for success. Exciting to see how this concept evolves in the online dating industry!