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"In each case, the act of curation will either resonate or it won't.
What makes it most likely to resonate is that it comes from a peer, signals an outlay of effort, builds on an existing relationship, aligns with the recipient's interests, respects the recipient's preferences, is easily evaluable, is part of a larger, high quality sequence, and doesn't demand reciprocation.
What makes it likely not to resonate is the inverse: it comes from an unfamiliar source, lacks personal relevance or prior connection, shows no effort, arrives through unwelcome channels, is difficult to digest, follows a pattern of misses, and imposes unwanted obligations on the recipient."
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