wild to notice that Operator is receiving targeted ads based on past searches i've had it do

it's working away and i'm barely even looking at it

implications of this are profound once u start to really internalize them

founder, Nocturnal People ✦ product marketing for hard startups ✦ nocturnal.so ✦ keliz.xyz

if a huge % of ad impressions will soon be shown to agents rather than people, think about what that means even in the short term for:

> ad creative
> overall campaign performance
> the number of impressions needed to cut thru
> how you define and measure your funnel
> how you decide what to spend per channel
> ad placement / density per screen
> competition for certain search types & keywords related to popular agent use cases

etc etc etc

what am i missing?

ooh good take. Even makes the case that any top of funnel metric could become useless (if it isn’t already).

Unless you can actually segment humans vs agents

data @ op labs, building @optimism 🔴✨ | go /gators 🐊  | casts are my own things | msilb7.com

yeah, and u have to imagine agent use will scale up much faster than the tooling to differentiate properly