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Adaptability
(A key factor to life growth)
A Thread:
What’s Adaptability and how important is Adaptability
Adaptability refers to the ability to adjust to new, changing, or uncertain situations, environments, or requirements. It involves being flexible, resilient, and able to modify one's behavior, approach, or strategy to better fit the circumstances
I’ll be using a smartphone company (Blackberry) as a case study
In the early 2000s, BlackBerry was "the smartphone."
It was the device that made you look like a true professional.
In fact, the company became synonymous with productivity, especially among executives & politicians.
By 2007, it had more than 16 million active users worldwide 2 replies
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But by the mid-2000s, BlackBerry's success was starting to look like a double-edged sword.
Apple launched the iPhone, changing the landscape of mobile technology forever.
The iPhone wasn’t just a phone; it was a revolutionary product that combined a sleek design with an intuitive touch interface, a full-fledged browser, and an app ecosystem.
BlackBerry, however, made a crucial mistake they refused to understand a competitor they failed to see the emerging consumer demand for smartphones that were both functional and entertaining.
The iPhone, with its larger screen, and user-friendly interface, was designed for the masses, not just the business elite. 1 reply
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Even more critically, BlackBerry’s leadership dismissed the iPhone’s potential.
Mike Lazaridis, co-founder and then-CEO of Research In Motion (RIM, BlackBerry’s parent company), famously said that:
"The iPhone is an entertainment device. The BlackBerry is a business tool."
BlackBerry’s OS, along with its “business-only” focus, simply couldn’t compete.
Consumers wanted more and were flocking to iPhones and Android devices and by 2012 Apple surpassed BlackBerry in total smartphone sales, and BlackBerry’s stock price dropped.
In 2013, BlackBerry tried to reinvent itself with a new line of devices, the BlackBerry Z10, which featured a new operating system and a full touchscreen but it was too little, too late consumers were no longer interested in what BlackBerry had to offer. 1 reply
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