Welcome to Mr. Brand Universe. I write about MONEY, POWER and INFLUENCE.

The paradox is that the more you hide, the riskier it is. The less commotion you cause, the more likely you are to fail, to be ignored, to expose yourself to failure. We tried to set up an economy where you could hide your big ideas, go through the motions, and get what you needed. That’s not working so well now.

~Seth Godin

The resistance would like you to curl up in a corner, avoid all threats, take no risks, and hide. It feels safe, after all.