"Emblem logos" combine text and imagery within a frame or border, unlike combination logos. Emblems have a long history, used by families, institutions, and businesses to convey tradition, authority, and prestige. Featuring a word, symbol, and geometric shape, emblem logos project solidity and reliability.

In my opinion, the logo of any brand or business is one of the most important parts of that brand's advertising, because usually the first thing you see from that brand is its logo, and this is really important.