Negative space logos are clever designs that use the background space to form recognizable shapes or symbols. The iconic FedEx logo has an arrow formed by the negative space between the 'E' and 'x', symbolizing their delivery service.
The Carrefour and Spartan Golf Club logos are other examples.

Creativity is the most important characteristic of graphic designers, which will have a significant impact on the output of their designs. The use of negative space technique also requires special creativity and innovation in order to attract the attention of the audience.
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