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Mordi Goldstein
@mordi
Everyone knows that, as a founder, you need to talk to your users. But many founders do it wrong.
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Mordi Goldstein
@mordi
In the early stages of a company, the goal should be simple: Learn as much as possible about the problem the customer faces.
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Mordi Goldstein
@mordi
Ask them to describe the problem. - How often do they encounter the problem? - How painful is it? - What solutions have they tried? What was wrong with those solutions? - What other impact does the problem have? - When did they first run into this problem? - Etc... etc...
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Mordi Goldstein
@mordi
Many people make the mistake of assuming that customers know the solutions. But jumping straight to solution brainstorming with customers doesn't work. Rather, start with a deep understanding of the customer's problem.
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