If there is one web3 team that does it right, it’s Focus Tree. There is no point in focusing on “the crypto community”. 
“web3”,  whatever“Fi”, “chain”, “crypto” is a red flag for consumer apps. Imho.

“We initially built for a crypto audience that we tried to get into productivity. It didn’t work because crypto audience’s pb is how to get rich fast without working.”

https://x.com/gabinmarignier/status/1886858788285636703?s=46 

 Ê!  This article is a game-changer, thank you!