Startup Cardless raises $30 million in funding led by Activant Capital to revolutionize co-branded credit card schemes with embedded finance innovations.

Cardless, a startup aiming to improve the effectiveness of co-branded credit card schemes through embedded finance innovations, has secured $30 million in funding. The funding round is led by Activant Capital, with participation from Mischief, Industry Ventures, Thayer Ventures, Assurant, and Amex Ventures. The company, which offers Visa, Mastercard, and American Express card options, has reported a significant five-fold revenue growth over the past 12 months. It continues to focus on the U.S. market, working with both global and domestic brands to deliver more efficient and customized card experiences.