American cigarette brand "Camel", 1913

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Album "Mirage" by British rock band Camel, 1974

Initially, the American company did not like the plagiarism of the musicians, so the cover was changed in the USA.

But they managed to come to an agreement with the European department of the company. As a promotional campaign, small packs of cigarettes (5 pieces) were released with the album.

The company also decided not to miss the chance for great PR: it offered to rename one of the songs on the album to "Twenty To The Pack" (twenty in a pack), and also to give away their cigarettes for free at concerts.

But the band itself did not know about this, and when they found out, they refused to cooperate with Camel.

P.S. Credits is categorically against smoking anything, smoking kills

Interesting story of collaboration gone wrong between Camel cigarettes and the band Camel. Misunderstandings led to a failed partnership, showing the importance of clear communication in branding deals. Let's remember, smoking is not cool 😎🚭.