Michelle🎭
@michellepfi
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57 Followers
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In Web3, context is everything.
Content isn't hard. Period.
Wanna win at content in Web3? Start talking like a human, not an AI agent. So if you can talk, you can post. You’re just trying too hard.
Here’s the real play:
• Simplify the message
Break it down. One idea. One POV. That’s enough.
• Write as you talk
The best content isn’t polished. It’s relatable.
• Share stories, not advice
Stories make people feel something. And in Web3, that’s rare.
• Ship fast, fix later
The first draft is supposed to suck. Post it. Feedback > perfection.
The ones you think are mid often hit the hardest.
TLDR:
~ Start small
~ Iterate in public
~ Growth isn't virality, it's relatability
~ Your edge is story + solutions
Marketing isn’t one-size-fits-all. Sometimes it’s a viral campaign.
Other times, it’s just helping someone with something fundamental.
So, if your growth strategy isn’t rooted in context, you’re not growing.
Zoom out. Understand. Then speak so they feel you. 1 reply
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