Music

For more context: 

In his book "Tools of Titans," Tim Ferriss asks Derek Sivers (creator of CD Baby) to share something he believes that others might think is crazy. Here's his response: 

I believe that music and people don’t mix; that music should be appreciated alone without seeing or knowing who the musicians are and without other people around. Just listening to music for its own sake, not listening to the people around you and not filtered through what you know about the musician’s personal life.

Derek's vision, in a way, is the future of new music at the root level.