“We live in a time when intensity serves as a stand-in for virtue and the hardness of conviction is valued over the fuzziness of nuance.” 

. . .

I think back to what Ashley Bryant, a 41-year-old actor and guide at Othership in Toronto, told me: “Think of the baths as an ego death.” Ultra-macho podcaster and ice-bath evangelist Joe Rogan puts it another way: it’s about “conquering your inner bitch.”

https://torontolife.com/deep-dives/the-cult-of-wellness-othership-nutbar/

“Curing loneliness” is the new “creating community”

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Building connections is key to combatting isolation