The one Web3 social platform I’d back to take on Big Tech? Farcaster — hands down.

Why it’s built different: it embraces protocol-first thinking, not just building an app, but a decentralized social graph you can build infinite apps on top of. Think of it like Ethereum, but for social.

Here’s its core edge:

User-owned identity and content: Your profile, posts, and followers live on-chain or in decentralized storage — not on some company’s private database. You can leave, fork, or remix the ecosystem without losing your network.

Permissionless innovation: Anyone can build clients (like Warpcast), bots, or extensions. You’re not at the mercy of one platform’s roadmap or ads policy.

Spam-resistant but open: Farcaster uses an invite system and on-chain custody to balance growth with quality, making it harder for bots and easier for real people to thrive.

It’s already gaining momentum because it's not trying to be a "Web3 Twitter clone." It's building a new internet-native stack