Google’s $30Bn Mapping Monopoly: Can Hivemapper and Natix Network Beat It?

1/ Google Maps owns 67% of the mapping industry—but it’s not flawless. Fatal crashes—like 3 guys in India falling off an under-construction bridge in Nov ‘24—show its data can lag, especially in places like India where roads change fast. How’s it still a leader?

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3/ Apple Maps, Bing, even OpenStreetMap tried. Failed. Apple’s got 27.5% smartphone reach vs Android’s 71.9%—not enough. OSM’s volunteer data is inconsistent—great in some cities, useless in others. Google’s full-stack machine (quality data + UX) crushes them.

4/ Enter DePIN: decentralized mapping on blockchain. Hivemapper’s 360° dashcams collected 268Mn kms of data by July ‘24 – while Google took 12 yrs for 16Mn kms. Natix? 153Mn kms with just smartphones. Faster than Google, but can they steal the crown?

5/ Hivemapper's drivers in UK earn $130 in 4 weeks driving 1300 miles. Natix? Just $27. Hivemapper’s $589 hardware costs more, but fleet owners can get started with $9/month. Passive income draws users but data quality’s the challenge.

6/ Hivemapper’s supply chain struggles—1+ yr waiting time, some users even cancel their hardware orders. Natix grows fast (244K users vs 82K), but smartphone's data lacks quality. Can either match Google’s accuracy?

Demand for their data is the ultimate decider - Hivemapper burned 11.3Mn tokens for selling their data (until Jan ‘25), Natix 190.7Mn (until Mar ‘25). Big clients like Fortune 50 are among their buyers. Can DePIN shake Google’s hold?

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2/ Google’s secret? A massive network effect—millions of phones feeding real-time traffic. But road data updates lag, especially in rural areas, stuck for 5-10+ yrs. That delay leads to accidents. Why can’t rivals keep up?