Music

TikTok has announced it will shut down its TikTok Music service globally on November 28, affecting existing users in Indonesia, Brazil, Australia, Singapore, and Mexico. The company plans to focus on its ‘Add To Music App’ feature, allowing users to save tracks they find on TikTok to playlists on external platforms like Spotify and Apple Music. Insiders suggest this change supports TikTok's strategy to collaborate with established music streaming services rather than compete with them. The decision comes after a year of launching TikTok Music in various regions, with some licensing challenges along the way, including the feud with UMG. TikTok aims to boost music consumption on partner platforms, benefiting artists and the broader music industry.

TikTok has announced it will shut down its TikTok Music service globally on November 28, affecting existing users in Indonesia, Brazil, Australia, Singapore, and Mexico. The company plans to focus on its ‘Add To Music App’ feature, allowing users to save tracks they find on TikTok to playlists on external platforms like Spotify and Apple Music. Insiders suggest this change supports TikTok's strategy to collaborate with established music streaming services rather than compete with them. The decision comes after a year of launching TikTok Music in various regions, with some licensing challenges along the way, including the feud with UMG. TikTok aims to boost music consumption on partner platforms, benefiting artists and the broader music industry.

https://www.musicbusinessworldwide.com/tiktok-to-shutter-music-subscription-service-tiktok-music-in-november/