1/ It is our goal to make our Mercedes-Benz NXT Icons collection as tangible an experience as possible. Today, we'll delve into what this means. ↓

Home of Mercedes-Benz’s digital objects — /mercedesbenznxt — mercedesbenznxt.eth — Imprint: http://nxt.mercedes-benz.com/imprint

2/ We view our digital collectibles as an opportunity to connect with brand enthusiasts. We’re eager to explore new ways to celebrate the iconic heritage of Mercedes-Benz, both digitally and in real life, alongside you—our collectors.

3/ We’re currently excited about these activities:

→ Digital experiences of your personal collectibles or the whole collection

→ Physical experiences of the vehicles inspiring the collection

→ Bringing unique elements of the collection to life, like colors and animations

4/ Previously, our physical car experiences included community events at the IAA Mobility in Munich and during NFT NYC in Manhattan. This was just the beginning.

6/ When the time comes, we'll share all necessary information and registration details. Registrations will be announced with enough lead time. In case of limited spots, registrations will be first-come, first-served.

7/ Soon, we will launch the first registration – stay tuned after the next era mint. All collectors holding one or more Mercedes-Benz NXT Icons are eligible. 👀

5/ We've planned these initial activities for Mercedes-Benz NXT Icons collectors:

→ A community event with an exclusive tour of the AMG factory in Affalterbach, 

→ Test drives of top-end vehicles in Germany, the Netherlands, and the United States

More might come!