1/ Fancy driving one of the models included in the Mercedes-Benz NXT Icons collection in real life? We will soon offer token-gated access to test drives of top-end models – starting in Germany, the Netherlands, and the United States. Find out more ↓

1/ It is our goal to make our Mercedes-Benz NXT Icons collection as tangible an experience as possible. Today, we'll delve into what this means. ↓

2/ Last month, we told you about our goal to create tangible experiences around the Mercedes-Benz NXT Icons collection. One category of activities is a physical experience of the vehicles the collection is based on.

Home of Mercedes-Benz’s digital objects — /mercedesbenznxt — mercedesbenznxt.eth — Imprint: http://nxt.mercedes-benz.com/imprint

3/ We have something special prepared for a couple of collectors (of any era of Mercedes-Benz NXT Icons): Soon you can drive the cars from the first era, “The Era of Luxury” in real life and for free (excl. gas).

5/ If you are a collector in these markets, all you have to do is fill in a form with your detail incl. name, date of birth and, of course, place of residence. Spots are limited and registration will work on a first-come, first-served basis.

6/ We will provide a detailed description of the exact procedure at a later date, but you can look forward to it already. 🎉🛞

4/ This first wave of test drives includes Germany, the Netherlands, and the United States, but we are working on bringing the program to more markets!