I just realized that when I say:

“People don’t care about…”

What I really mean is:

“I don’t care about…”

creating and destroying; flying cars, roc.camera, july.rocks

I think it’s still valid though. I would argue that in most cases when this sentence is said, it’s providing advice to someone.

When you project and say “people don’t care about,” it is in fact “I don’t care about.” However it is simply that your mental model is sufficiently advanced to embody on behalf of a collective what people don’t care about, and save time for someone to discover that.