addresso

The Arctic explorer and ethnologist Vilhjálmur Stefánsson made the witty observation:

"Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."

I can't imagine advertising Addresso, but I've found myself thinking about a pithy line or two ...

Advertising, whether ethical or not, has the power to influence public perception. The key lies in how truth is presented. Honesty builds trust, while deceit erodes it. Crafting a message that resonates authentically is the mark of effective advertising.