tortoise

Re: Why is it called Tortoise?

Tortoise represents the antithesis of what the status quo is for music and tech. Musicians are told to constantly make content and always be available. Technology companies are all about moving fast and being futuristic. Tortoises are slow and ancient, giving a message to musicians and their listeners that it's ok to move slowly and unplug. It's okay to tune out and focus on what you love.

wow. i love this. 

i've always wanted to know the reason behind the name. 

you're building great here, Matt. i'm so glad i'm here to see it.