It's insane how much of success is timing and how much of timing is distribution / marketing.

Your product doesn't always have to be better, but it has to be on the table when the decision is made. That comes down to distribution.

/dune co-founder and wartime cto.
founder mode on /founders.

you should join /climbing if you climb.

Yes, the timing of a product launch and its marketing are incredibly important. I've seen many cases where great products were released either too early (when the market wasn't ready) or too late (when the competition was already fierce)