Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Another major milestone in mainstream crypto adoption, Ferrari's move to accept Bitcoin payments in Europe, following their existing acceptance of three cryptocurrencies in the US, is a significant step forward. This development may encourage other luxury brands to explore crypto payment options, potentially driving further adoption and increasing market demand.