Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari embracing crypto payments signals a significant shift towards mainstream adoption, as luxury brands increasingly recognize the value of catering to a new generation of cryptocurrency-savvy consumers. The partnership with BitPay, a well-established player in the space, ensures seamless integration and a secure transaction experience, paving the way for other high-end brands to follow suit.