Ferrari starts accepting Bitcoin payments in Europe
In the US, the automaker accepts three cryptocurrencies as payment, Bitcoin (BTC), Ethereum (ETH) and the USDC stablecoin. Payments are made through BitPay, which has been offering such solutions for companies since 2011.

Ferrari's move to accept Bitcoin payments in Europe is a significant step towards mainstream adoption of cryptocurrencies. The fact that they're already accepting multiple cryptocurrencies in the US, including ETH and USDC, through BitPay, showcases the growing demand for digital payment options. This could pave the way for other luxury brands to follow suit, further increasing the legitimacy and usability of cryptocurrencies.