Farcaster

New post: https://www.masonnystrom.com/p/the-new-attention-merchants-expanding?utm_campaign=post&utm_medium=web

countrymusic

The Friday bop everyone's been waiting for finally dropped:

The Friday bop everyone's been waiting for finally dropped: https://www.youtube.com/watch?v=4QIZE708gJ4

FarCon

Amazing energy at FarHack

DCs open if you’re hacking and want to jam on what you’re building.

frames

swapbot

Launching @swapbot, the easiest way to swap farcaster tokens!
Info: https://bit.ly/swapbot-guide

@swapbot buy degen
@swapbot sell degen

Share and earn 50% of trading fees from swaps in your frame!
Tipping 75k degen between top 3 swappers daily!
https://swap.paycaster.co/api/tokens/b532c7e0-9f2b-4cb0-99cc-cd97c660c2dd

There's so much open design space for trading interfaces leveraging frames and actions. 

What are the other top ways to transact within Farcaster?

SocialFi

While this post is outdated, I think the value accrual for social tokens is correct. 

The modern version:
Socialfi platform: Social platforms/exchanges 
Community tokens: Memes, Platform channels, TG bots
Personal tokens: access keys, influencer tokens, etc.

While this post is outdated, I think the value accrual for social tokens is correct. 

The modern version:
Socialfi platform: Social platforms/exchanges 
Community tokens: Memes, Platform channels, TG bots
Personal tokens: access keys, influencer tokens, etc.
https://twitter.com/masonnystrom/status/1354078468988940295

SocialFi apps often take one of two approaches: 

1) Exchange-first approach: Built an exchange (e.g. Robinhood for memes) and back into becoming a social/discovery platform
2) Social/Discovery-first approach: Build a social platform to own discovery and then layer in financial elements

Both can be effective.

we're hosting our next Taco Tuesday on 4/2! 

this time it's a special NFT NYC edition 🌮 🎨 

apply to attend: https://lu.ma/1y67qbfi

Fabric

join @coopahtroopa.eth's Coop Records Club and get new song editions airdropped to your wallet daily

a 57% discount (!) on what you’d pay in fees if you were to manually mint each one

https://hypersub.withfabric.xyz/collection/coop-records-club-izh68wci0c8w?referrer=0xb6f6dce6000ca88cc936b450cedb16a5c15f157f

enjoy

Enjoy yesterday
Enjoy today
Enjoy *tomorrow*

Farcastles

AI Agents

gtm-caster

Created our first frame and doing a gtm in /gtm-caster today @masonnystrom @binji

The frame lets you
- Pull the addresses of every person in a given channel
- Upload those to a Hedgey token claim generator
- Create and publish a token claim page as a frame

- Creating our first test for this channel on Base

I compiled tips for using Farcaster as part of your GTM strategy ☄︎ 

Here is the best advice on using casts, channels, and frames for go-to-market from:

@masonnystrom 
@jess 
@jmj 
@binji 
@jesse 
@jessepollak 
@jierlich 
@ace 
@qw 
& more

↘︎

Great thread with tips on how to leverage Farcaster as part of a crypto native GTM strategy.

DePIN

Might try to update this marketmap. What projects am I missing?

Good suggestions so far, please keep them coming

Founders

There are 3 primary points of value whenever we see the emergence of new assets

1. Issuance
2. Venue for exchange
3. Providing utility from ownership

I’ve found this framing helpful for thinking abt new startup opportunities. And the good news is we’re seeing a lot of new, interesting assets in the FC ecosystem!

Great framework for thinking about the value flow from new assets. 

ERC20s
Issuance - Ethereum
New venue for exchange - DEX 
Ownership utility - governance, etc

NFTs 
Issuance - minting platforms like @zora / @manifoldxyz 
New venue for exchange - @opensea1 
Ownership utility - art, Games, access (e.g. @fabric)

We created Hypersub (subscription NFTs) and Crowdfi (onchain crowdfunding). withfabric.xyz. Follow /fabric for product updates, news and announcements.

The largest NFT marketplace. Buy, sell, & discover the internet of goods. Get help at http://support.opensea.io. We will never DM you first.

Great framework for thinking about the value flow from new assets. 

ERC20s
Issuance - Ethereum
New venue for exchange - DEX 
Ownership utility - governance, etc

NFTs 
Issuance - minting platforms like @zora / @manifoldxyz 
New venue for exchange - @opensea 
Ownership utility - art, Games, access (e.g. @fabric)

| building a human internet with @optimism + the superchain | ex: @coinbase 

Some ideas:
- Create your own channel around what mindshare you want to own (e.g. @farmarket) 
- NFT for beta access 
- Leverage MVP frame-apps (e.g. @perl is a good example)  
- Use existing farcater graph (e.g. give access for people who own x NFT) 
- Post on @launch 
- Leverage places channels for localized products

Some GTM-caster ideas. What are other GTM-caster ideas?

One sign that a new social platform is succeeding is that the initial top creators are mostly new and not from existing apps.

Many new crypto social apps have tried to onboard existing CryptoTwitter influencers whereas Farcaster has bootstrapped a new creator class.

Awesome to see and congrats to the Farcaster OGs!

ETHDenver

Building is more fun with good company around you, & coffee is better when it's free.

Agree? then join @variant for open co-working & coffee @ ETHDenver!

We've rented out a coffee shop on Feb 29 for builders looking for a warm workspace, great coffee, & networking. 

Registration is required for entry: lu.ma/gcq8nxy8

Come hang with me and the rest of the @variant team!

Investing in an internet that turns users into owners

Paragraph

Highly recommend all Paragraph creators do this.

Export subscribers, get all the wallet addresses, and plug into a new group on /onceupon.

I've learned so much about my audience in the past week from doing this - something only crypto native creators can do.

Wallet attribution data is going to become so powerful for creators for both sponsor/ad targeting and re-engaging users.

Investing at @variant
Previously: Messari, ConsenSys
Subscribe: https://www.masonnystrom.com 