HIGHER

higher

luxury in the approach: highest quality, attention to details, authentic and unique experience
casual in distribution: for everyone, present in daily lives

documented onchain (all our collective actions: transactions, mints, votes, etc)

Ive been thinking more and more that maybe the “keystone product” of higher really is just onchain content and assets

this is a really great articulation

yes. it's the uniquely different thing compared to every other brand in existence.  it also has a direct feedback loop given people can make mints in higher.

I completely agree. Venturing offline / offchain is also an unnecessary risk IMO. 

If it aint broke don't fix it.