Throwback to ADE continues. Today revisiting an interview series with Spinnin’ Records, a Dutch powerhouse label. 5 months after this piece they were acquired for $100 million by Warner.

https://www.huffpost.com/entry/spinnin-records-part-two-the-team-talks-trends-challenges_b_59020e07e4b0768c2682e38c

One of my interview questions which probably still stands in 2024 - 

“If you only had $100 to spend on marketing an artist, what would you do?”

Meindert: If you have a limited budget, it means you have to be creative. You have to invest more in yourself, and what you can think up. I would suggest organizing a remix competition, or doing a pop up show, to get more leverage.

📷 Deni Kukura

btw - thinking to move these to t2world because the ads are onbnoxious on the HP site https://ik.imagekit.io/lens/media-snapshot/740e31909fee514b81db267e367de01c9b9566accfe23d160070a8078779ede0.png

Creative marketing strategies and self-investment can make a difference, even with limited budgets. The success story of Spinnin’ Records proves the power of innovation in the music industry.