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Maretus
@maretus.eth
What’s one book that changed the way you think, and why should others read it? For me, it would be “Think and Grow Rich” by Napoleon Hill. For a nearly 100 year old book, it’s packed with knowledge that’s applicable today. From choosing your purpose to finding your path. I recommend it to everyone. What about you?
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bradq
@bradq
'Winning The Story Wars' by Jonah Sachs It would open most web3 folks eyes--including many founders and project leaders--to incredible power of understanding story in business strategy and 'marketing' and it would begin to help anyone tell their story better.
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Maretus
@maretus.eth
I’ve been preaching about this concept for a long time. When I first started working in marketing, my mind was blown at just how much of the world revolves around it. Fashion for example is just a smart marketer finding a way to make people buy more clothes. The idea that you need “new clothes” every year when you’re a kid, again, just a smart marketer.
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bradq
@bradq
It's also interesting that you say that...the other day a channel owner was asking me about why a channel was struggling to get traction and I went this direction and referred to you and success in terms of how you tell the story. I didn't know you had a background in it and was onboard.
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Maretus
@maretus.eth
Wow, interesting! Tbh, I haven’t really ever strategized a lot about this. From the beginning, I’ve said that im trying to build a personal brand around just being nice and trying to help others. But now that you say it, having a background in marketing certainly helps with how I talk about it. Especially because my marketing experience is very much of the written word.
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bradq
@bradq
I would say you 'naturally' know how to tell the success story in a way that draws people in, makes them feel like they are part of something bigger than themselves, and that they belong. That all comes from understanding the role of story. 🫡
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