My crypto thesis remains the same: execution & incentive design wins.

With tools like Conduit, Thirdweb, etc. -- launching a new protocol is getting easier by the minute.

Investing at Primitive Ventures | 🧪 Brewing https://launchy.beehiiv.com/

Anything that (i) facilitates value transfer and (ii) expands capital efficiency will get bid in crypto.

Once you find PMF, engineer the proper incentive design whether on the marketing level (see: Blast), or tokenomics level (see: Curve).

Lock your users by rewarding liquidity and loyalty, making them a part of your protocol. Take risks with your tokenomics, charge fees to get net revenue, experiment with buybacks/revshare, etc.

Other than your clout/industry network, your best bet is to have the most killer execution and create products that crypto natives want to use.

We've seen this being done by:

Blur -> NFT marketplace
Blast -> L2 yield
Whalesmarket -> points
Ethena -> stablecoin yield
EigenLayer -> extending ETH security